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How to add WebEngage to Google Tag Manager (GTM)?

It is possible to integrate WebEngage with Google Tag Manager (GTM). You just need to follow the following steps:

  1. Login to your GTM account and create a GTM container to add WebEngage integration code
  2. Next, you would have to go to the ‘New‘ tab and select the ‘Tag‘ option in order to create a custom HTML tag in the container
  3. You would then have to add a ‘tag name‘ and select ‘Custom HTML Tag‘ type
  4. Go to the WebEngage Dashboard » Settings »  widget integration tab –  here you would find the ‘Widget integration code for Tag Managers‘ (This is different from the default WebEngage Integration Code). Copy it and paste it into the “HTML” window.
  5. You would then have to add a rule in the GTM that would enable the regulation of the display of WebEngage widget.
  6. Next, you would have to save the newly created tag and publish it.

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