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Users and Insights

User

Users are all the people who interact with your brand on any platform or channel.

DAU, WAU and MAU

Daily active users are unique visitors visiting a website/mobile app on a daily basis. The weekly aggregate of this number is referred to as Weekly Active Users. Similarly, count of unique users on your website/mobile app in the last 30 days is referred to as Monthly Active Users.

active_users[1]

Acquisition

acquisition[2]

  1. New Users(LUID): A new user refers to an anonymous user on a website or an app. However, the PII (personal identifiable information) of this user, such as their name, email ID, etc., are not known.
  2. New Contact: A new contact is a new user whose contact details are known. A contact is a part of the user list. Contacts are a subset of users and can have any PII.acquisition_2[1]
  3. Distribution by acquisition source: Acquisition is the process of getting a new user or contact on any channel owned by the business. In distribution by acquisition sources, we categorize acquisition sources through which a user or customer was acquired. Acquisition for any channel is attributed based on first attribution rule.
  4. Distribution by country: Distribution by country denotes users and contacts attributed on the basis of their geographic location. Desktop users are marked on the basis of IP whereas mobile users are marked on the basis of GPS coordinates.
  5. Distribution by Platform: Platform is a software used by developers for building, testing and deploying apps. WebEngage has three platforms: Web, Android and iOS. Segregating customers within these three platforms is referred to as distribution by platform.

Contacts

contacts[1]

  1. Contacts: Contacts are known users who are using a website or an app on a regular basis. A user becomes a contact when they pass a custom identifier.
  2. Unique ID: Unique ID refers to the unique identifier for each contact within an account.
  3. Name: Name refers to the uniquely identifiable attribute (given to the user by the business) of a user. Name is an attribute of CUID.
  4. Email: This section of the dashboard provides WebEngage clients with email IDs of contacts.
  5. Phone: This section stores the phone number of a contact if provided by the contact.
  6. Last Seen: Last Seen for a user is the last time a user opened a website or an app. The last seen for contacts is for all channels: mobile, website, tablet, etc. Last impression is tracked based on the time-zone of admin account.
  7. Created on: This section will give you the date on which a new contact was added to your database.
  • Contact Details
    1. Email ID: This is the email ID that a user used to login to a website.
    2. Location: Using this section of the WebEngage tool, one can get information on the geographical location of a user.
    3. Last Seen: The ‘last seen’ refers to the last time a user was seen across any of the three channels that can be used to access a website.
  • Devices
    1. Android
      Contacts - Android

      1. Last Seen: The last seen in this case refers to when a user was last seen browsing or using the app on an android device. It is the last impression recorded on any screen.
      2. First Logged In: First logged in states the date and time when a user logged in a website or an app using an android device.
      3. Last Logged In: Last Logged In shows the last time when a user logged into a website or an app using an android device.
      4. App Installed On: This attribute gives details on when an android user installed an app on his/her android device.
      5. Total Sessions: Total Sessions gives details on how many times a user opened and closed an app on their android device. Every time a user opens a website or an app and closes it, it is counted as one unique session.
      6. IP Address: IP Address is a unique identifier dynamically assigned to each computer/ mobile device based on the network used for connecting to the internet.
      7. Platform: Platform refers to the operating system of the device being used to browse a website or an app.
      8. Viewport: User’s visible area on an android device’s display screen where a user can interact with the app. It controls how a webpage/app screen in rendered in a mobile device.
      9. Device Type: Device type gives the details on the device being used to browse a mobile app or website. The device type could be mobile, tablet or laptop.
      10. Brand: Brand refers to the brand of the android device. For example, Samsung, Nokia, etc.
      11. Model: Model refers to the model of the device. For example, Nokia Asha, Samsung Galaxy.
    2. Web
      Contact - Web

      1. Last Seen: This section will give a WebEngage user details on when a contact was last seen on web.
      2. First Logged In: Through the First Logged In section, you will be able to know when was the first time a contact logged in to your website on web.
      3. Last Logged In: To know when was the last time a contact logged in to your website on web, refer to the last logged in section.
      4. Total Sessions: Total Sessions gives details on how many times a user opened and closed a website. Every time a user opens a website or an app and closes it, it is counted as one session.
      5. IP address: An IP address is a unique string of numbers separated by full stops that identifies each computer using the Internet Protocol to communicate over a network.
      6. Platform: Platform refers to the operating system of the device being used to browse a website or app.
      7. Viewport: The Viewport is a framed area on a web device’s display screen which can be utilized for viewing information.
    3. Events

      System Events

      System events are used to implicitly capture WebEngage’s product usage. These give information about the actions taken by a user.

      1. Name: This is any random name given to an event by a campaign manager.
      2. Event Occurrence: This section gives the unique count of events fired.
      3. Last Activity Date: Last activity date gives the timestamp of the last event fired.events[1]

      Application Events

      Application events are events that are defined at business specific levels. Application Events

      1. Name: This is any user defined name given to an event by a campaign manager.
      2. Event Occurrence: This section gives the unique count of events fired.
      3. Last Activity Date: Last activity date gives the timestamp of the last event fired

      Segments

      Segment refers to a subset of users divided on the basis of geographic, demographic, psycho-graphic or behavioral data.

      Segment List

      1. Name: The name refers to the user-chosen name given to a particular segment.
      2. Number of users: This section of the website gives the total number of users that fall within a particular segment at current timestamp. Count of users within a segment could be dynamic based on rules selected for creating a segment.
      3. Create a new segment: This section allows the WebEngage user to create a new segment according to campaign needs.
        segment_list[1]
        Segment refers to categorizing users on various parameters defined in the subsequent sections.

      Create a new segment

      Within the ‘create a new segment’ segment, one can filter segments based on user, behavior and technology attributes.

      Segment: User

      segment_user[1]
      This section allows you to create segments by selecting combinations of attributes defined at user level. Each attribute would have a set of values.

      1. Name your segment: Using ‘name your segment’, a WebEngage user can give any meaningful name to the segment they create.
      2. Visitor Type: This section allows users to create segment to target either first time or repeat users on your web/mobile app channel.
      3. Last Seen: Using ‘last seen’, one can create segments based on before, after or within a time stamp or window.
      4. Geo Filtering: This section of the tool allows a WebEngage user to create segments based on the physical location of the user.
      5. User Attribute: Here, custom attributes defined for each user can be used for filtering and creating segments. These parameters may or may not be known to WebEngage.
      6. First Acquisition Source: SSegments can be created based on attributes associated with acquisition source of user. Sources such as Direct, Email, Organic Search, Display, Social, Referral and Paid Search. Segments can be created based on custom attributes like utm_source, utm_medium, utm_campaign etc. Segments can be created based on inclusion/exclusion of each attribute’s value.
      7. User Ids: These are similar to custom audience targeting. These can be used to create segments of a specific list of user Ids.

      Segment: Behavioral

      This section allows you to create segments based on the type of events passed by each user. The WebEngage tool lets you create a segment based on ‘users who did one/list of events’ and ‘users who did not perform one/list of events.

      segment_behavioral[1]

      1. Users who DID these events: Create segment from list of user who have performed an event. Each event can be customised using Filter over event attributes. Each event has an aggregate operand function to incorporate min, max, avg and total of the event occurrence.
      2. Users who DID NOT do these events: Conversely, this is a list of people who did not participate in those events. Similar filtration and aggregate operands apply to this set as well.

      Segment: Technology

      This section allows you to create segments based on channels used by users for interacting with your business.

      segment_technology[1]

      1. Android: This lets you create segments of your Android app users and filter them on properties associated with the OS. The list of properties are pre-populated by WebEngage.
      2. iOS: This lets you create segment of your iOS app users and filter them on properties associated with the OS. The list of properties are pre-populated by WebEngage.
      3. Web: Create a segment based on type of non-mobile OS used by the user along with associated property.
      • Android
        segment_technology_android[1]

        1. App Installation Time: This is exact time when an app was installed on an Android device.
        2. Last Seen: Last Seen gives details on when a user was last seen using an app actively.
        3. Total Time Spent: Total time spent gives details on how much total time a user spent on the android app.
        4. App Version Name: This is the name given to an app by its creator.
        5. API Version: This is the API version of the Android phone a user is using. New features are added to API’s framework from time to time.
        6. SDK Version: The SDK version is for internal purposes and is known only to WebEngage.
        7. Manufacturer: In the manufacturer section, a WebEngage user will find information on the manufacturer of an android device.
        8. Model: The Model gives details on the phone being used.
        9. Brand: The brand refers to the company manufacturing a particular phone. Eg. Nokia, Samsung, etc.
      • iOS
        segment_technology_ios[1]

        1. App Installation Date: This gives details on when an app was installed on an iPhone.
        2. Last Seen: This section of the WebEngage tool gives details on when a user was last seen using an app on an iPhone.
        3. Total Time Spent: This gives the total number of hours a user spent browsing on a given iOS app.
        4. App Version Name: This refers to the version of app being used. It gives an idea of the features that an app will have.
        5. API Version: This is the API version of the iPhone being used. New features are added to API’s framework from time to time.
        6. SDK Version: The SDK version of the app is for internal purposes.
        7. Model: The Model gives further details on the phone being used.
      • Web
        segment_technology_web[1]

        1. Devices:The device is the equipment being used to browse or use an app or website. This can be a mobile, laptop, etc.
        2. Operating System: The operating system, in this case, refers to the operating system of the device being used by a user.
        3. Browser: This refers to the browser being used by a user on a device to access a customer’s website.

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