1. Home
  2. Glossary
  3. Email and SMS Campaigns

Email and SMS Campaigns

Email

List of Emails

email[1]

  1. ID: ID refers to the unique experiment ID for each email within an account which is assigned to each and every campaign.
  2. Name: This refers to the name given to an email campaign. This can be any generic name that the marketer chooses. When a user gets a push notification, this is the name that flashes on their screen.
  3. Schedule: This is the state of the campaign. A campaign could either be in draft, paused and completed stage.
  4. Sending: Toggle this switch to pause an already active campaign.
  5. Subscribers: For triggered campaign, toggle the switch to pause an already active campaign. For one time blast campaign, the switch resets to OFF once the campaign is complete.
  6. Open Rate: Count of users who qualify to receive the email campaign.
  7. CTR: CTR is the ratio of unique clicks and unique emails delivered.

Create Email

email_create[1]

  1. ESP: Campaign manager can choose to select custom ‘Email Service Provider’. WebEngage currently offers three options: sendgrid, mandril, Amazon SES.
  2. From Name: Sender’s name for the email campaign.
  3. From Email: This is the sender’s email ID. Email should be from the same domain which has been verified by the ESP.
  4. Subject: Subject line of the email campaign. Add tokens within the subject line to personalize subject line.
  5. Body: In the body of the email, an email creator can write their message to explain in detail the purpose of the email.
    1. WYSIWYG Mode: This is the default html editor that accepts plain text and supports rich text format.
    2. Raw Mode: When you choose this mode, the body of email will appear in a raw HTML format. This format allows custom css and html codes added as part of an email template.
  6. Insert Unsubscribe Link: Using this section, campaign managers can give their audiences the option to opt out of receiving emails.
  7. Upload: Using this section, campaign managers can upload various attachments like text files, images and videos with email.

Email: Rules

Email Rules

Targeting rules for Email campaign

Targeting rules for email campaigns to include whom to show (segment) & when to show (triggering rules).

  • Whom to show: Select a segment (pre-defined or new segment) to send the campaign.
  • When to send: Emails can be send based on whether the campaign is one time blast or triggered in nature. One time blast can be scheduled to be sent at a pre-defined time stamp.

Email Rules 3

Email can be triggered based on a custom event and attribute value associated with an event. Combinations of attribute values can be used for creating triggering rules.

SMS Message

sms[1]

  1. ID: Distinct experiment ID associated with each SMS campaign.
  2. Name: This is any name given to a SMS campaign by a campaign manager.
  3. Schedule: This section displays the status of a campaign – draft, paused and completed.
  4. Sending: This is a toggle switch which can be used to activate or deactivate a campaign.
  5. Sent: Count of users to whom the campaign has been delivered
  6. Attempted: Count of users whom the SMS service provider had attempted to deliver.
  7. Failed: Count of users whom the SMS campaign was attempted but not delivered.

Create New Message

sms_create[1]

A. Transactional Message: Transactional Messages are messages that are triggered by an event initiated by a user or a change in a system attribute. These messages are triggered when a user interacts with an app or a website.

B. Promotional Message: Promotional Messages are messages that are sent with the intention of promoting a product or service.

Create New Message - SMS Message

SMS Service Provider: WebEngage allows you to deliver SMS campaigns with 3rd party service providers. WebEngage currently supports Twilio and SMSGupshup.

Email Service Provider

Sender: Registered sender name with respective SMS service provider.

Personalisation

SMS message can be personalised with tokens and event attribute values.

Email Service Provider - sender

Targeting Rules

Targeting rules for SMS campaigns to include whom to show (segment) & when to show (triggering rules).

Whom to show: Select a segment (pre-defined or new segment) to send the campaign.

When to send: Messages can be send based on whether the campaign is one time blast or triggered in nature. One time blast can be scheduled to be sent at a pre-defined time stamp.

SMS messages can be triggered based on a custom event and attribute value associated with an event. Combinations of attribute values can be used for creating triggering rules.

Was this article helpful?